Internet marketing, or online advertising for small business, uses the internet to advertise your small business to potential and existing customers. The web is very just a new medium for conveying information and internet marketing identifies how you “advertise” your items and services in an environment where people will hopefully find them.
Small Business Internet Marketing: The Learning Curve
Just as if the television was first released, there exists a learning curve with internet marketing. Companies should figure out tips on how to best mine the medium for new customers. Perfecting your talent in online advertising is definitely an ongoing process (just like it was with TV? Think of the DVR and commercial skipping among viewers. In the online marketing world, everything is evolving much faster when compared to other media. Just as on any medium, however, internet marketing features its own way of working and its particular own rules. The good news is that, utilizing this type of medium, you may control your own presence. You can control what users see, hear and experience; a persons can control when and exactly how they access information? Internet marketing is really a win-win for all those.
Your Website Should be Your First Online Marketing Step
Internet marketing really gets underway with your website. Content management systems are required for proper online advertising? Unless, that’s, you aren’t interested in attracting a new customers effortlessly through internet marketing. Online marketing is often a sales tool. By investing time and effort, online advertising perform for you almost all the time to bring in potential customers. You will need to manage to change your internet site in order to tweak your evolving internet marketing strategy.
Gain Knowledge and Understanding How Your Customers Use the Internet
Knowledge is power. Knowing how your customers use the internet is vital to developing a successful small business internet marketing strategy. Most people utilize a search engine to get what they are trying to find. Thus, engines like Google are quite crucial to your online advertising program. Google may be the most-used Google search, followed distantly by Yahoo after which by a host of others, making Google a trade for your Internet marketing time, effort, and funds.
Marketing Your Business Website
One on the main goals of internet marketing and in particular SEO is to get your blog to come up as high on of the Google keyword pages as it can be. That means employing online advertising strategies, for example constantly changing content, linking to as much site as you can, and loading your internet site with meta tags and keywords which help people find you. The Google Adwords tool might make Internet marketing easier. It can help you find out which keywords “pull” over others and judge those that are searched quite often, a traditionally used Internet marketing tactic.
There may also be paid online advertising opportunities that may make your Internet marketing plan successful. For example, you’ll be able to pay to gain top search engine positions like on Google through pay-per-click advertising, an excellent tool for Internet marketers, which allows you to place a quote for certain keywords. The most successful online advertising takes place when you are only facing people actively looking for what you should offer. You should also investigate Internet marketing advertising opportunities online that hit your target market. Divide the cost in the advertising through the traffic to evaluate if it?s worth your Internet marketing spend. Because it is still somewhat new, good internet marketing sometimes means you just must try it to ascertain if it works. If it’s not performing, try something else entirely. Most importantly, pay regular attention on your Internet marketing efforts and adjust your strategy according for a results.
For details about online marketing, SEO, the way to develop best website marketing skills, and the way you could use it for your business to profit highly, contact us and leave your business details. You will then be contacted to discuss how we can assist you with marketing your online business.
Questions and Answers
Advertising help for small business? I have a small used car dealership, 8-10 cars at a time, and I can’t afford to advertise with the “big dogs” in those expensive auto magazines and internet ads. I have great cars, I finance, and my prices are a great deal lower than the bigger dealers, because I don’t have nearly as much overhead as they do. I’m located just a turn off of a busy major 8-lane strip in the center of a capital city (Raleigh, NC), but the city doesn’t allow me to put a sign out by the road. How can I let people know that I exist over here?
Craigslist doesn’t turn very many results either
Thanks for any help!
You don’t need a ton of capitol and can look at using free sources of advertisement. Anytime your business does anything community or charity based, local news outlets will talk about it. It makes your business look good and let’s people know you exist. E.g., a local dealership in my town did a food pantry benefit where they told the public to bring canned goods to fill the back of one of the new pick up trucks on the lot. It makes people feel good, serves the community and gets people on your lot. Hope something like that helps.
There are loads of low cost online marketing methods if you do them yourself. For some really good exposure I would recommend uploading some videos on YouTube and social media posting on all the YouTube links.
I hope of course you have a website and have some good quality images and descriptions of your stock
For some really high value traffic to your lot consider a mobile website with a discount coupon which you can offer when a customer actually visits your lot and will be accessible from their mobiles.
Advertising advice for small business professional?
My husband had been practicing as a lawyer for over 40 years and was going to retire last year. He stopped taking new clients so he would be able to close out cases and shut down his office. He was in sole practice and never advertised, other than his name/address/phone number in the phone book.
But after 1 year has now decided he wants to keep practicing, but due to him telling all of his past clients of his pending retirement, is stuck trying to “reboot” back in.
We are now looking into advertising and need to get some facts/figures of the costs. He never had a web page, but believe that would be the best course to follow.
I am looking for information of what may have worked for you, or what failed to work. Being a lawyer makes it worst since there is so much advertising out there and maybe difficult to have him “stick” out vs the other competition.
Being self employed means we are on a limited budget.
Thanking all in advance for help.
I’ll keep this answer short and sweet. Since he never advertised, your husband’s business has probably been running almost strictly on word of mouth, with maybe a few leads trickling in from the phone book listing. Word of mouth is the best type of lead, but word of mouth has moved online. Social Media is now a necessary part of marketing any business. For a local business to compete with the larger companies, you have to use all the online tools: directories, search engines, opinion sites, Facebook pages, profiles. That is the only way you can compete effectively and affordably.
If you are not up to speed on modern business on the internet, you might frown at the thought of using Facebook, etc. for a legal practice. I have run into this when dealing with some of my attorney friends. The simple truth is that almost EVERY business can benefit from the proper use of online tools.
If you are interested in getting help with this, we can evaluate your internet visibility, and proceed, month by month, to improve it. This would include setting up a Facebook page for you, claiming your Google Places, Yelp, Foursquare, and other profiles such as YouTube, and making sure all the information about your business is accurate and consistent. Also included is regular reports on your internet presence.
Or, you can call us and I can send you some info. By the way, it is not absolutely necessary to have a website to use our this service, but I would advise you get one. If you need one, I can set up a simple one for you for an additional fee. Take care!
Whats the best way to advertise online for a small business?
The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?…… and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.
Nevertheless, should your website or opening webpage fail to contain “generic” keywords, then anyone using such “generic” queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable.
You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical meta tags that can surely achieve a high search engine presence and increase Internet traffic to your website. These meta tag strategies work well with published webpages at Google and Yahoo.
Design: If you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on slow internet speeds Flash webpages take too long to load up and therefore users will likely lose interest and discontinue entering the Flash site. The other disadvantage of Flash site is that the visitor has to wait for them to load so they can be classed as less user friendly. So before designing a pure Flash website, ask the simple question, “Who’s my end user – is he on dialup or DSL?” And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them.
A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not index-able by search robots.
Avoid use of frames since any number of search robots are unable to properly classify textual material.
Placement of Meta tags:
A ranking or search order does take place with Google and Yahoo and it begins with the “Title” metatag which should consist of no more than 65 characters separated by commas. The “Title” should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the “Title” is not appropriate, unless your domain name is a major recognizable brand name.
The second meta-tag is the “Description” which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.
And the very last category – “Keywords” are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as “spammed entries” which is defined as the loading, and submission of repetitive words into a particular meta tag category. “Spamming” when discovered on a webpage and reported to Google’s spam reporT can result in the elimination of your website from their search directory.
Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query “pizza downtown Los Angeles.” It will bring up some 1.4 million+ websites as results. Check out where “Pizza Next Door” is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant meta tags according to Yahoo’s publication guidelines.