Google Business Profiles is rolling out a new business attribute under a new category called “emergency help” where you can say if your business or organization accepts donations, employs refugees, needs volunteers or offers free products or services. What it looks like. Here is a screenshot from Krystal Taing on Twitter of the new attributes:
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7 Ways To Segment Your Audience For Successful Retargeting via @sejournal, @andreaatzori
If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or services can be considered a warm lead. Therefore, you can expect that – with the right approach – our chances to convert are greater than when marketing a cold
Continue reading »5 Big Ways Bing SEO Differs From Optimizing For Google via @sejournal, @ab80
If Bing is treated as a punchline in your digital marketing circles, you may be missing out on your business’s greatest untapped opportunity. Some tend to forget that search engines other than Google exist, but Bing can be a great place to gain visibility online. Bing and Yahoo (which has been powered by Bing since
Continue reading »Google merges its SafeSearch help information into a single new document
Google has published a new help document for SafeSearch that merges together all of Google’s SafeSearch details into one larger help document. This new document explains how SafeSearch works, adds some troubleshooting but the overall guidance of SafeSearch has not changed. What is SafeSearch. SafeSearch is Google’s adult content filter that aims to filter out
Continue reading »Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the
Continue reading »Pinterest rolls out AR ‘Try on’ feature for furniture items
Pinterest has launched an augmented reality (AR) feature that enables users to see what furniture looks like in their homes before they buy, the company announced Monday. Called “Try On for Home Decor,” the feature is already available for retailers such as Crate & Barrel, CB2, Walmart, West Elm and Wayfair. Pinterest’s Try On for
Continue reading »Guidelines for Creating Video for Digital Marketing
What’s the Best Video for Your Business? “I need a video” seems like an easy request but there are many things that go into creating and producing a video. Even if it’s a simple GIF, :15 sec promo video and obviously the 5-minute brand video there are going to be some planning, ideation, style, writing
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Social Media Ad Sizes Cheat Sheet [Infographic]
With the ever-changing landscape of social media platforms, advertisers may sometimes have a hard time keeping up with best practices when it comes to sizing your ad creative. As potential buyers are increasingly turning to their mobile devices to not only see what their friends are doing on social media but as a way to
Continue reading »Frequently Asked Questions about SEO [SEO FAQ]
This is a really great post I enjoyed from InternetmarketingInc a little tongue in cheek but a some great content and SEO Faqs which are commonly asked. As digital marketers, throughout the course of our days we are asked a lot of questions! And the majority of them probably revolve around SEO because it’s a
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Earned Media Industry Updates
Google Adds “Swipe to Visit” Feature on AMP-Enabled Images Officially announced on July 25, 2019 as well as being announced in I/O earlier this year, Google launched their newest feature, “Swipe to Visit”. This is a new search feature for Images, displaying a preview of an AMP-enabled website header after a consumer selects their desired
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