With the ever-changing landscape of social media platforms, advertisers may sometimes have a hard time keeping up with best practices when it comes to sizing your ad creative. As potential buyers are increasingly turning to their mobile devices to not only see what their friends are doing on social media but as a way to
Continue reading »Google may be the 800-pound gorilla in Paid Search, but Bing shouldn’t be the forgotten search engine. It may surprise many in the Marketing world, but Bing Advertising offers several targeting advantages currently not offered on Google. Additionally, other enhanced capabilities on Bing can generate strong performance for both Branding and Direct Response efforts. When
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