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Tag Archives: Microsoft Advertising

Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager

February 11, 2022 February 5th, 2022 06:02 pm February 5th, 2022 06:02 pm Blog, internet marketing for small business, Posts, small business internet marketing Dave Leave a comment

Portfolio bid strategies are now available globally, Microsoft Advertising announced on Tuesday. The platform’s automated integration with Google Tag Manager (GTM) is also now generally available. Portfolio bid strategy management in Microsoft Advertising. Image: Microsoft. Portfolio bid strategies. This feature automatically adjusts bidding across multiple campaigns to balance under- and over-performing campaigns that share the

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